On a recent visit to IFF’s Dayton, New Jersey campus, Perfumer & Flavorist magazine received an inside look at how flavorists and flavor companies are creating successful flavors and meeting deadlines with a blend of skill and evolving technologies. Dennis Kujawski, IFF senior flavorist, explained what it takes to formulate successful flavors, from trend tracking to material selection to compounding to trials to the store shelf.
Photo Album: IFF's Flavor Creation Process
Jan 5th, 2009
!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
