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2014 WPC Expo: Focus on Ingredients, Formulation, Services and More

Posted: February 4, 2014

The 2014 World Perfumery Congress will feature an expansive exhibition of ingredient and fragrance manufacturers, equipment suppliers, service providers and more. Dozens of exhibitors have already been announced, including numerous first-time participants.

For the current list of exhibitors, click here.

Event registration, hotel and shuttle to and from Deauville can be booked online during the registration process before May 15, 2014 to guarantee the discounted rates.

Conference & New Speakers

The 2014 World Perfumery Congress, presented by the American Society of Perfumers and produced by Perfumer & Flavorist, will feature a diverse range of industry thought leaders.

This week's most recently announced speaker is Claus Noppeney, who will speak about "New Scents in Action: the Potential of Organizational Research for Perfumery." His presentation will include some recent approaches to perfumery, its potential and how the industry can benefit from this research. 

Noppeney has been a professor at Bern since 2009. In his research, he explores the role of the senses (e.g., smell) for organizing practices. The field of perfumery is also the context of his two recent research projects funded by the Swiss National Science Foundation. Noppeney studied economics, philosophy and sociology at the University of St. Gallen, the University of Constance, Duke University and Harvard University.

Focused on the "Future of Fragrance," new speakers are being announced each week. Other industry leaders on the 2014 World Perfumery Congresscontinually growing list of speakers, who will address key topics, include:

Growth Markets: Asia
Shigeru Sawamura
Senior Principal Researcher Global R&D – Perfumery Development
Kao Corporation

IFRA Session: Building Consumer Confidence through Effective Risk Management
Julie Girling
MEP for the South West, United Kingdom
European Parliament

IFRA Session: Enhancing Innovation Through the Appropriate Protection of Know-How
Andreas Schwab
MEP Baden-Wurttemberg, Germany
European Parliament

Ingredients for a Sustainable Future
Boet Brinkgreve
President, Ingredient Division

Growth Opportunities and Innovation in Fragrances
Ruth Sutcliffe
Sr. Marketing Director and Fragrance Designer

Other recently announced speakers include:

The event schedule is available here.

For photos from the 2012 WPC, click here.

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