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Innovation and Trends on Display at in-cosmetics 2014

By: Jeb Gleason-Allured
Posted: January 27, 2014

The global personal care industry is thriving, valued at $300 billion and expected to grow 4.5 per cent annually according to Kline & Company. Consumer research by Mintel shows that fragrance is a hugely important consideration when formulating personal care and cosmetic products – for example, in the shower and gels aisle, scent is the second most important attribute after moisturizing for European and US shoppers.

in-cosmetics 2014, the global meeting place for the cosmetic and toiletries ingredient industry, will once again provide ideas and inspiration to help brand owners and marketers create products that reflect key trends and meet consumers’ expectations.

More than 600 exhibitors will be showcasing new product launches and technologies, as well as sharing their latest research, with upwards of 8,000 visitors. Personal care ingredient giants such as BASF, Croda, Lubrizol, Symrise and Merck return to the show once again and over 50 first-time exhibitors from countries as diverse as China, Czech Republic, Japan and Norway are already confirmed, offering visitors the opportunity to meet with the widest range of suppliers in the industry, all under one roof.

Fragrance in the spotlight
Following its successful debut in 2013, this year’s ‘Fragrance in Cosmetics’ zone will be double the size of the previous year. In this dedicated area, fragrance houses and fragrance ingredient suppliers will host interactive pods and stands where visitors can discover their latest products, technologies and technical know-how to inspire new product development. Suppliers already confirmed include Givaudan, Iberchem, Kancor Ingredients, Technico Flor and Vioryl.

In the Educational Programme Marketing Trends Presentations will highlight key industry trends and offer an insight into the future of the personal care and cosmetics industry.

A dedicated session on global scent trends will be presented by Emmanuelle Moeglin, Fragrance & Personal Care Analyst at Mintel. During this informative session she will give an overview of the role of scent when formulating and positioning products in markets around the globe including examples from Europe, North America, Latin America and Asia Pacific.

Cathy Laporte, Exhibition Manager, in-cosmetics said: “We launched the Fragrance in Cosmetics Zone in 2013 to reflect the important role scent plays in cosmetic and personal care formulation – which accounts for approximately 30% of the total fragrance industry’s activity. Feedback was overwhelmingly positive with visitors able to consult suppliers in a way that they have never been able to before. We are excited to see this part of in-cosmetics grow, and look forward to the innovations that will be on display in April.”

Focus on Brazil
Celebrating the year of co-operation between Germany and Brazil, in-cosmetics 2014 hosts its first Country Focus to shine a light on Brazil’s flourishing personal care market – the third biggest in the world according to Euromonitor International.

Supported by ABIHPEC (Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry) and sponsored by Beraca, it will offer a dedicated program of events. A Brazil Product Trail will direct visitors to exhibitor stands where new products or creative formulations that use ingredients sourced from Brazil or draw inspiration from the region are displayed. Visitors can also target Brazilian suppliers in the Brazil exhibitor pavilion where many first-time exhibitors will be housed, while a Networking Zone with Brazilian Bar offers unrivaled opportunities to discuss business partnerships.

The Educational Programme will also put Brazil into focus. Marketing Trends presentations will investigate which sectors offer the most interesting opportunities for manufacturers, while a four-hour Workshop will offer tips and advice on breaking into the Brazilian market including information on regulations, taxation, customs and importing and exporting. Innovative skincare, hair care and color cosmetics products from Brazil will also be on display during demonstrations by Mintel on the Innovation Zone.

Tips and insights
in-cosmetics 2014 boasts its most extensive Educational Programme to date with Marketing Trends Presentations, paid-for Workshops and Innovation Seminars uncovering the most important industry trends and developments for 2014 and beyond.

As well as sessions dedicated to the Brazilian market, more than 20 Marketing Trends Presentations will delve into topics as diverse as sun care, revitalizing hair care, specialty actives and the future of cosmetics. Sessions will also take a look at how countries such as South Korea, China and Japan are exerting their influence across global beauty preferences.

Highlights include a session on green cosmetics in Germany by Amarjit Sahota at Organic Monitor; a presentation on future business models to help spearhead innovation related to botanical extracts and ingredients by Eduardo Escobedo, Responsible Ecosystems Sourcing Platform; a seminar investigating beauty trends, lifestyles and creative directions in 2015 and 2016 by Dominique Assenat and Lucille Gauthier at trends agency Peclers; and a focus on revitalizing hair care by Oru Mohiuddin at Euromonitor International.

A keynote session on open innovation will also be delivered by Prof. Dr. Klaus Peter Wittern, Vice President, Head of Research & Development, Beiersdorf. He will explain what open innovation means to Beiersdorf and how the company is applying external knowledge, ideas and solutions to the development of new products under the umbrella brands of Nivea and Eucerin.

The 2014 event has more Workshops than ever before with nine sessions offering practical scientific and marketing advice so attendees can improve their skills and knowledge base.

CONUSBAT will run a two-part Workshop on ‘The Animal Testing Ban’ exploring alternative testing methods and the impact the ban is having on companies around the world. Professor Karl Lintner is also holding two sessions – the first investigating the sensory aspects and hedonistic experiences that involve interaction between brain and skin in his ‘Rethinking Anti-aging – The Skin, The Brain and Our Senses’ Workshop, and the second probing EU regulation around sustainable claim substantiation.

Julie Beerling at Organic Monitor will lead a session on ‘Developing Paraben-free Preservative Systems’ to help professionals stay up to date with the latest alternatives, while experts from companies including BASF, Bioalternatives and L’Oréal will uncover technical advances in hair care, from hair physiology to in vitro to in vivo tests. Attendees also have the chance to learn about moving into new markets with Workshops on breaking into Brazil and China, arguably two of the most potentially lucrative cosmetics and personal care markets in the world.

Innovation will be top of the agenda with the addition of a third Innovation Seminar, enabling visitors to access even more exhibitor-led presentations from companies including Clariant, DSM and Lipotec.

Scientific and marketing prowess will also be celebrated on the second night of the show during the in-cosmetics awards ceremony. The winners of the Innovation Zone Best Ingredient Awards will be announced and Cosmetics & Toiletries magazine will also present its “Best New Ingredient” Award. Two new awards will also be honored – the Green Ingredient award in association with Organic Monitor and the Beiersdorf Innovation Pitch.

To register for free entrance to in-cosmetics, visit: http://goo.gl/e0LXEp.

 For further press information, please contact Cat Mallaband at the in-cosmetics group press office on +44 (0) 207 240 2444, or email incosmetics@stormcom.co.uk.

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