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IFRA U.K. Fragrance Forum To Host "From Flower to Shower"

Posted: October 9, 2012

The IFRA U.K. Fragrance Forum 2012 titled "From Flower to Shower" on October 18 at The Royal Society will feature presentation topics ranging from sexual attraction and fragrance to scent, social networking, 'scent pokes' and headspace analysis, with communication about perfume and some fragrance-inspired poetry.

Jenny Tillotson, a senior research fellow at the University of Arts London (Central Saint Martin’s) and the University of Cambridge, is scheduled to talk about her vision of: "From Flower To Shower To Empower: the Fragrant Future," which includes information about wearable technology, pioneered by a technique she calls, "Scentsory Design." 

Will Andrews, who works as a fragrance scientist within the fragrance design team at P&G’s Innovation Center, is scheduled to discuss, “Communicating scent through ‘Holistic Design,’” including successfully communicating a fragrance by connecting the story inside and outside the bottle.

Robin Clery of Givaudan plans to speak about a technique known as ‘headspace analysis’ in which allows one to capture the most elusive scents from nature and make them available for perfumery.

“Smell is a potent wizard” is the message of Tim Jacob, a professor at he School of Biosciences at Cardiff University. He will detail how scent is a response that includes emotions, memory and the endocrine system.

In addition the IFRA UK Fragrance Forum will feature an anthology of poems inspired by fragrance, called Penning Perfumes, which was organized by Odette Toilette of Scratch + Sniff and poet Claire Trévien.

For more information on the event, visit the IFRA UK website.