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Celebrating Perfumery and Indie Brands

By: Jeb Gleason-Allured
Posted: March 30, 2012, from the April 2012 issue of P&F magazine.

For Chandler Burr, curator of olfactory art for New York’s Museum of Arts and Design, his forthcoming exhibition, “The Art of Scent: 1889–2011,” slated to open in November 2012, aims to raise the appreciation of scent to the level of painting or sculpture. Burr’s comments came during a panel hosted by Six Scents at the Elements Showcase in New York and moderated by Levi Pharaoh (LeviPCPR).

Perfume is the result of a feeling, noted perfumer Rodrigo Flores-Roux (Givaudan). Flores-Roux added that he sees fragrance as a craft and that a dialogue is very important when constructing a new perfume. In his work, he said, he could not help but blend his initial inspiration with his own interpretation.

Celso Fadelli (Intertrade Europe) explained that there is huge growth potential in art scents. To be successful, he added, these scents should not make the same mistake of conventional brands. In this arena, he said, brand is less important than the identity of the creator.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.