A full fragrance formula created by perfumer Christophe Laudamiel will be published and given out to visitors during a forthcoming presentation, "A Sense of Europe," at the European Parliament in Brussels.
The presentation is part of an International Fragrance Association campaign highlighting the artistry of fragrance and the need for trade secret protections in the perfumery industry.
According to the organization, "Incentives to innovate, particularly within the European Union, have been weakened not only by piracy in Asia and other rapidly developing economies, but also by inconsistent trade secret protection offered by EU Member States' legislation in this area ... Europe happens to be one the most recognized cradles of creative perfumery and ingredient expertise worldwide. Its heritage deserves to be protected and its innovative know-how further unleashed."
