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The Fragrance Foundation Arabia is now accepting nominations for its FiFi Arabai 2011 awards. Following the popular launch of the FiFi program in the Middle East in 2010, this year’s event again aims to celebrate some of the top players in Middle Eastern fragrance creation. The event hopes to not only bring wider participation across Middle Eastern top fragrance brands but also an exciting angle to the winning criteria. This year’s event will see the involvement of top fragrance experts in the jury panel to determine the winners of the eight Fragrance of the Year awards, in categories including Arabian Prestige Male, Arabian Prestige Female, Arabian Popular Appeal Male, Arabian Popular Appeal Female, International Prestige Male, International Prestige Female, International Popular Appeal Male and International Popular Appeal Female. Additionally, the Retailer of the Year awards, in categories of Multi-Brand Store of the Year and Mono-Brand Store of the Year, and My Favorite Perfume of the Year awards, with categories of Arabian Fragrance Male, Arabian Fragrance Female, International Fragrance Male and International Fragrance Female, will be decided by consumer online voting.
The event is set to be held November 15, 2011, at The Ritz-Carlton, Dubai International Finance Center in Dubai, and more information the awards and nominations can be found at a www.fifiarabia.com.