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What Niche Can Teach the Big Brands

Posted: October 2, 2007

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There are other rays of hope as well. “Home fragrances and candles over the last five or six years have brought consumers to the counter, have [persuaded] people to use fragrances in different ways, have given people permission that they can relax and enjoy fragrance as an atmosphere rather than [simply] lighting a candle only when you have company coming over.

“I think that’s a good thing,” she concluded, “but what’s next?”

Read more about the state of fragrance in our “Future of Perfumery” feature in the December issue of Perfumer & Flavorist magazine.