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Issue Date:  May 2008
pg. 26—2 pages

Takasago Expands Its Fine Fragrance Footprint



Jeb Gleason-Allured, Editor

Abstract: A look inside a new Manhattan-based fi ne fragrance studio

Takasago has established a foothold in Manhattan, the heart of US fine fragrance. The Takasago gallery and fragrance studio, which serves as the primary work center for the company’s US fine fragrance creative, marketing and sales team, occupies a penthouse space in Midtown, within walking distance of many major international brands. This new gallery space coincides with the recent change in corporate structure for fine fragrance, which is now under the leadership of Luc Malfait, general manager of global fine fragrance and president of Takasago Europe.

Takasago’s fine fragrance group was very involved in selecting the space. Altitude and light, which contribute to an open feeling conducive to creativity, was a major factor. The reconstructed space boasts grand views of the New York skyline, including the Empire State Building. The gallery is characterized by Asian sensibilities of minimalism, clean lines and an open layout—a conscious mix of tradition and modernity that fosters a collaborative atmosphere.

Other topics discussed: Collaboration among perfumers, Enhancing customer interaction, Creating a space that fosters creativity and innovation

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