Abstract: Flavor and fragrance trends from the experts, market outlook and regulatory issues

In 2004, Givaudan was ranked number one among the industry’s top 10. What keeps this industry leader successful year after year? Besides restructuring and expansion, a main key to the company’s success is its ability to stay at the forefront of F&F innovations. But how are trends identified and translated by perfumers and flavorists? Givaudan’s James Krivda (vice president, perfumery), Dave Bratton (principle flavorist), Lori Bratton (director, flavor creation tech), Pablo Krawec (principle flavorist) and Bill Prinz (principle flavorist).

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