Develop ‘franchise’ fragrances you can use across your product lineup, across your brands and across your company.
Remember that complex, sophisticated fragrances don’t have to be expensive. Smart, talented perfumers can achieve exceptional performance, even with limited ingredient palettes.
Test new fragrances complete with concept name, description, colors and packaging in place. That’s how consumers make decisions. Each element is critical to the ultimate product success.
Look to personal care for fragrance inspiration, not fine fragrance. Personal care fragrance types easily transfer to home fragrance, household cleaners, and kitchen and laundry applications.
Rotate new fragrances through your product line-up to attract consumer interest and expand your line. Develop inspiring, seasonal programs. Make winners part of the line-up long term.
Romance the fragrance story—that’s what the fragrance truly is all about, and what consumers love to discover and experience.